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Region: General | Usage example: The new mattress feels softer than a baby's butt.

Softer than a baby's butt

Meaning

Extremely soft or gentle.

Usage

Used hyperbolically in product descriptions.

Origin & History

Origins and dates here are approximate summaries. Many idioms have disputed or unknown origins, and not every date has been checked against a historical dictionary, so treat specific dates and stories as a starting point rather than a citation.

Ad copy and parenting talk comparing softness to a baby’s skin.

Sprang up in mid-20th-century American advertising.

Related Idioms

Tighter than a bull's butt at fly-time

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To concede defeat or admit a struggle isn't worth continuing.