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Region: General | Usage example: The new mattress feels softer than a baby's butt.

Softer than a baby's butt

Meaning

Extremely soft or gentle.

Usage

Used hyperbolically in product descriptions.

Origin & History

Origin notes can vary by region and source; this page gives the commonly reported explanation and usage context.

Ad copy and parenting talk comparing softness to a baby’s skin.

Sprang up in mid-20th-century American advertising.

Related Idioms

Tighter than a bull's butt at fly-time

Extremely tight, stingy, or uncomfortable.

Bite off more than you can chew

Take on more responsibilities than you can handle.

Better late than never

Doing something after the ideal time is still better than failing to do it at all.

More Idioms

Break the ice

To do or say something to relieve tension or get conversation going in a social situation.

Cut to the chase

Skip ahead to the most important or exciting part of something.

The ball is in your court

It is now your turn to take action or make a decision.

Throw in the towel

To concede defeat or admit a struggle isn't worth continuing.