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Region: General | Usage example: The pre-launch marketing set the stage for a successful release.

Set the stage

Meaning

Prepare the conditions for something to happen.

Usage

Used in planning, marketing, or strategy discussions.

Origin & History

Origins and dates here are approximate summaries. Many idioms have disputed or unknown origins, and not every date has been checked against a historical dictionary, so treat specific dates and stories as a starting point rather than a citation.

Theater crews arrange the set before actors perform.

Extended from theater into everyday planning language in the 20th century.