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Region: US | Usage example: The startup flipped the script on customer service.

Flip the script

Meaning

Change expectations or standard narrative.

Usage

Used when someone surprises by doing the opposite of what’s expected.

Origin & History

Origin notes can vary by region and source; this page gives the commonly reported explanation and usage context.

Film crews literally flipping scripts to change directions quickly.

Gained traction in the early 21st century as a cultural catchphrase.

Related Idioms

Cut the mustard

Meet expectations or perform well.

Turn on a dime

Change direction rapidly.

Barking up the wrong tree

Accusing or pursuing the wrong person/idea; making a false assumption.

More Idioms

Break the ice

To do or say something to relieve tension or get conversation going in a social situation.

Cut to the chase

Skip ahead to the most important or exciting part of something.

The ball is in your court

It is now your turn to take action or make a decision.

Throw in the towel

To concede defeat or admit a struggle isn't worth continuing.