Region: US | Usage example: The article buried the lede by waiting until the end to mention the scandal.

Bury the lede

Meaning

Hide the most important information in a story or explanation.

Journalists use it when they forget to highlight the main point immediately.

Origin notes can vary by region and source; this page gives the commonly reported explanation and usage context.

Newspaper editors originally warned against burying the lead paragraph.

Became a newsroom caution in the early 20th century and later entered general usage.