Bury the lede

Meaning

Hide the most important information in a story or explanation.

Usage

Journalists use it when they forget to highlight the main point immediately.

Origin & History

Origins and dates here are approximate summaries. Many idioms have disputed or unknown origins, and not every date has been checked against a historical dictionary, so treat specific dates and stories as a starting point rather than a citation.

Newspaper editors originally warned against burying the lead paragraph.

Became a newsroom caution in the early 20th century and later entered general usage.