Ride the wave

Meaning

Take advantage of momentum while it lasts.

Usage

Used when capitalizing on success.

Origin & History

Origins and dates here are approximate summaries. Many idioms have disputed or unknown origins, and not every date has been checked against a historical dictionary, so treat specific dates and stories as a starting point rather than a citation.

Surfing metaphor for gliding along a wave.

Popular in marketing since the 20th century.