Play hard to get
Meaning
Actly aloof or disinterested to appear more attractive.
Usage
Used when describing flirting or negotiations where people feign disinterest.
Origin & History
Origins and dates here are approximate summaries. Many idioms have disputed or unknown origins, and not every date has been checked against a historical dictionary, so treat specific dates and stories as a starting point rather than a citation.
Dating advice encouraging coy behavior to create allure.
Popularized in mid-20th-century relationship columns.