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Region: US | Usage example: They doubled down on the new platform despite slow adoption.

Double down

Meaning

Commit more strongly to a strategy.

Usage

Used when someone doubles their effort or risk.

Origin & History

Origins and dates here are approximate summaries. Many idioms have disputed or unknown origins, and not every date has been checked against a historical dictionary, so treat specific dates and stories as a starting point rather than a citation.

Blackjack term for doubling a bet after seeing your cards.

Gained popularity beyond gaming in late 20th century business journalism.