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Region: General | Usage example: The flagship product remains the company's cash cow.

Cash cow

Meaning

A consistently profitable asset.

Usage

Used in business to describe reliable revenue streams.

Origin & History

Origin notes can vary by region and source; this page gives the commonly reported explanation and usage context.

Dairy farms where cows produce steady milk.

Used in marketing and finance.

Related Idioms

Cash in your chips

Give up or stop participating.

Splash the cash

Spend a lot of money extravagantly.

Practice what you preach

Act consistently with the advice you give.

More Idioms

Break the ice

To do or say something to relieve tension or get conversation going in a social situation.

Cut to the chase

Skip ahead to the most important or exciting part of something.

The ball is in your court

It is now your turn to take action or make a decision.

Throw in the towel

To concede defeat or admit a struggle isn't worth continuing.